Cox & Kings portal buys Forever Travel - Hindu Business Line
Jun 27, 2006

‘Domestic market plan will revolve around eToursonline’, the travel and tourism portal from Cox & Kings, has acquired majority stake in Forever Travel Distribution Pvt Ltd (FTD), which owns B2B travel portal ‘eToursonline’.
“Our plans for the domestic market will revolve around eToursonline. FTD-floated eTours has established its credentials in the market with a database of 600 travel agents.

The company also plans to host ‘Travelz’, India’s first online central reservation system for hotels, which is expected to ring in revenue worth Rs 600 crore.

“The deal will give us a foot-hold in the Indian tourism industry,” Ms Neelu Singh, COO,, told Business Line on Tuesday. She, however, did not give any financial detailsof the deal. “There is a huge potential for virtual travel marketplace in India. will be one-stop online travel market that offers all travel related services – from holiday destinations and tour packages to airlines to hotels and insurance and forex dealers. The meta search site will have booking facilities as well. The customer will have to simply select the package and confirm the deal,” she said.

Post-deal, eToursonline will remain a separate entity and free to share its database with other market players for a consideration. “The deal will better the position of as a meta search portal and increase its distribution channels.

“With this deal we are aiming at a growth of Rs 100 crore in three year’s time,” said Mr Peter Kerkar, CEO, Cox and Kings. The portal according to Ms Singh, is valued at Rs 150 crore even before the launch.
The portal ezeego1 is promoted jointly by Mr. Peter Kerkar, CEO, Cpx and Kings, and Ms. Urrshila Kerkar, CEO – India, Cox and Kings. The portal, according to Ms. Singh, is valued at Rs. 150 crores even before the launch.

“We intend to bring all the industry players under one roof. We will exhibit their services, packages and prices for free and help them get direct business.

“Our incentive will be the commission on effected business. We are working out deals with major tour operators, tourism boards and travel agents of repute to list in the site,” she said.
Ezeego1, is a travel Meta search well known for its cheap airfares & cheap tickets with the best & cheap flights during every season, making travel deals affordable to those who wish to budget their holiday and make the most of it with the best offers. The travel bazaar showcases attractive offers allowing travelers to choose whichever package suites them best while making flight bookings and indulging into flight deals. With domestic flights, there are 9 in totality; out of which Kingfisher airlines, Jet airways and Air India are full service carriers while ezeego1 also holds forth low cost carriers such as Spicejet / Go Air, Indigo, Paramount, Jetlite and MDLR which are low cost carriers. In addition to this there is a wide variety of international flights to choose from with affordable airline tickets and one can also avail of discount hotels, cheap hotels & the most suited holiday packages with ezeego1.
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