Cox & Kings arm buys eToursonline - The Times Of India
May 1, 2007

Times News Network

Mumbai: The boom in the travel and tourism industry continues to drive consolidation in the sector. On Tuesday, tour operator Cox & Kings announced the acquisition of over 50% stake in Forever Travel Distribution, owner of Etoursonline, a business-to-business travel distribution platform. The strategic interest is being acquired by ezeego1, an associate company of Cox & Kings. The balance stake would be held by Yogesh Rathi, chief executive officer, Forever Travel.

Neelu Singh, chief operating officer, ezeego1.com, said, “While launching ezeego1.com on a large scale, we felt that the Indian content was critical for the portal. For instance: technology, information on different products- hotel tariffs, tour packages, forex among other things. And so, we decided to partner with Forever, as etours has established itself in the market.”

Singh, however, refused to divulge the size of the transaction. Etours has signed 600 agents across the country and has projected to achieve a turnover of Rs 100 crore in the next three years from the current Rs 27 crore. ezeego1 is promoted by the Kerkar family and Cox & Kings. Etours is launching an Indian hotel central reservation system through its transaction platform Travelz and it expects that the transaction through Travelz would aggregate to around Rs 600 crore.

Apart from being a B2B player, the Mumbai-headquartered Forever also provides backend service support to other travel and tour players.

Ezeego1, is a travel Meta search well known for its cheap airfares & cheap tickets with the best & cheap flights during every season, making travel deals affordable to those who wish to budget their holiday and make the most of it with the best offers. The travel bazaar showcases attractive offers allowing travelers to choose whichever package suites them best while making flight bookings and indulging into flight deals. With domestic flights, there are 9 in totality; out of which Kingfisher airlines, Jet airways and Air India are full service carriers while ezeego1 also holds forth low cost carriers such as Spicejet / Go Air, Indigo, Paramount, Jetlite and MDLR which are low cost carriers. In addition to this there is a wide variety of international flights to choose from with affordable airline tickets and one can also avail of discount hotels, cheap hotels & the most suited holiday packages with ezeego1.
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