Ezeego1 packages on digital cable television
Pilot project with ICICI and Logic Eastern

Sep 1, 2009

Mumbai: September 1, 2009: Ezeego1.com, the online travel marketplace, has introduced a novel concept in buying travel products via cable television. In a pilot project, it has tied up with ICICI Bank and Logic Eastern, a multi-service operator to provide travel content to its customers located in select cities of UP, Maharashtra, Kerala and West Bengal. 

According to Ms Neelu Singh, COO, Ezeego1.com, "This is an attempt to reach out to the market that’s comfortable with the concept of tele-shopping and we believe that this is a huge market especially in Tier 2 and Tier 3 cities."

The entire process is user-friendly and comfortable. The customer can view the packages and browse through them just like they do when watching television. The product details and packages including images of the hotel, resort and destination are stored on the television pages. Ezeego1 will offer all its holiday products including domestic and international destinations as well as weekend and longer vacation options.

According to Maninder Juneja, Senior General Manager and Head Retail Liabilities Group, ICICI Bank said, “ICICI bank has always been at the forefront in offering innovation, speed and convenience to the customers.” He further added, "the concept of commerce on television is one such initiative in which ICICI Bank is facilitating creation of an environment which will enable B2C commerce on digital television and bring the best of web on television."

In the first phase, call to action is a phone number displayed on these "TV pages" which connects customers to our call center where they can make queries and purchase our travel products.

All payments are made through the credit card using the IVR option.

According to Vineet Wadhwa, Chief Technology Officer, Logic Eastern, "the platform lends itself well to addressability of consumers allowing Ezeego1.com to offer location and customer profile based travel products and offers. This service opens up new avenues for businesses allowing them to be present in households on a 24X7 basis and be able to drive sales through this cost effective and innovative medium."

The service is facilitated by the digitization (installation of Set Top Boxes) of cable TV households and is offered on the TV+ digital cable platform managed by Logic Eastern.

About Ezeego1.com:

Ezeego1.com, is one of its kind virtual travel market-place that offers all travel related services. On one hand are the suppliers i.e. the airlines, hotels, tour operators, transporters, insurance companies, the forex dealers and on the other are the customers, both B2B and B2C. The portal is a Travel Meta Search Site where the consumer gets real time information and transaction capability online. It uses the best technology platform in the Indian travel industry.


Ezeego1.com offers a real time web based booking engine which is seamlessly integrated to the mid and back office. It also employs a unique Single Window platform for multiple services, so one does not have to enter and exit different systems. It is the only reservation system that offers a dynamic packaging of all services with real-time inventory.

Ezeego1.com has strong online and offline fulfilment systems, different modes of delivery and collections, which help cater to the customer in any part of India. The portal has tied up with various payment gateway options.

About Logic Eastern

Logic Eastern builds technology that enables individually targeted content and product promotions. It also enables existing one-way Multi System Operator networks for interactivity and TV commerce without any upgrade investment.

For further details please contact

Thomas C Thottathil (Head-Corporate Communications)
9820191042; thomasct@ezeego1.com


Praneeta Dsouza (Manager-Corporate Communications)
9820958528; praneeta.dsouza@ezeego1.com

Ezeego1, is a travel Meta search well known for its cheap airfares & cheap tickets with the best & cheap flights during every season, making travel deals affordable to those who wish to budget their holiday and make the most of it with the best offers. The travel bazaar showcases attractive offers allowing travelers to choose whichever package suites them best while making flight bookings and indulging into flight deals. With domestic flights, there are 9 in totality; out of which Kingfisher airlines, Jet airways and Air India are full service carriers while ezeego1 also holds forth low cost carriers such as Spicejet / Go Air, Indigo, Paramount, Jetlite and MDLR which are low cost carriers. In addition to this there is a wide variety of international flights to choose from with affordable airline tickets and one can also avail of discount hotels, cheap hotels & the most suited holiday packages with ezeego1.
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